Marketing Analysis Abercrombie Stitch - 2730 Words

Abstract Consulting Creative has been approached with the task of transforming a company into a creative hub. Abercrombie Stitch, an all-American clothing company is facing many challenges related to its culture, policy on diversity, and organizational values, which disrupt its potential to be creative and collaborative. The establishment of a creative hub needs to encompass the elements of creativity and collaboration. Creativity is the generation of new and valuable ideas and collaboration is the connectivity of creative resources. Brainstorming techniques and organizational encouragement to be creative are suggested as implementations. The major emphasis of the implementation focuses on collaboration including training leaders to be collaborative, creating a collaborative community, choosing the most appropriate collaborative style for AS, and lastly using technology to connect AS with others. Dear Abercrombie Stitch, Thank you for the opportunity to work with you and your brand to establish a culture of creativity and transform your organization into a creative hub. We, at Consulting Creative, understand that Abercrombie Stitch (AS) creates a timeless and authentic brand that prides itself in designing and producing the highest quality all-American attire. Considering the economically challenging market and need for innovative business strategies we intend to aid AS in establishing creative and collaborative business practices that do notShow MoreRelatedThe Emergence of the Fast Fashion Business Model and Imposed Quick Response Challenges for Chinese Fabric Manufacturers14773 Words   |  60 Pagesbasis of calendars similar to that shown in Fig. 2. In contrast, fast fashion retailers maintain a leading edge in the highly competitive clothing industry by implementing classic QR strategies, prompt and direct development with suppliers, and keen marketing sensibilities to mass-produce ontrend, ine xpensive collections in record time with global distribution (BBC 2007; Bruce and Daly 2006; Ruddock 2007). The quick replenishment of products through frequent, smaller, repeat orders to suppliers is more